Thank you Arianna for this post! This is exactly what we need to do! But as the years have gone by my memories of that time have come to focus less on the bewilderment, the fear, the horror, and the outrage that dominated that dark day, and far more on what happened the day after the attacks. |
Faced with a world that at times felt like it was collapsing around them, people suddenly found themselves filled with a very different perspective |
Even our political leaders set aside partisan squabbles and, at least for awhile, |
Yes, the horror of 9/11 was supposed to change everything forever. But, sooner than we'd like to admit, for most of us, life returned to its pre-9/11 ways - |
Now, just ten years down the road, our political atmosphere is more toxic than ever. |
Following their lead and renewing the values and spirit that came to the fore in the wake of 9/11 would be the best way possible to honor the memory of those who lost their lives that day. |
EXCELLENT Article with 5 top Tips for Success on LinkedIn How to Build a Thriving LinkedIn Group |
#1: Choose a narrow niche and specialty category |
You need to have a narrowly defined group in order to attract the right members! |
#2: Create a group description that includes the name of your target market and your specialty category |
It’s very important to include relevant keywords in the title of your group and in the description of your group so that when members of your target market are searching for groups to join, they will find yours. |
#3: Make your group an open group with member pre-approval |
When you start your group on LinkedIn, make it an open group and then decide who gets in. Everyone wants to be a part of something exclusive! If you create a group where new members must be pre-approved to join, you’re creating exclusivity and it will make your group more attractive to potential members in your target markets! |
#4: Closely manage and monitor your group |
If you want to keep your group free from spam and marketers, you will have to not only manage memberships but also closely monitor the group’s activity. |
#5: Position yourself as the leader of the group |
In order to position yourself as the leader of the group, you must lead! Empower and engage your members. Challenge them, ask good questions, ask for the opinions of others, provide your unique insight and commentary on as many discussions as you can and contribute content that can spur conversations. |
The book "The Rise of the Connected Customer and the New Era of Relevance" puts into words the the feeling I have had about Social Media since I first discovered it. The wonderful feeling of being in control, of having the power to decide what products and services I wanted to have marketed to me.
Now the companies that get business right are the ones we the customer talks about online and because of that we can fuel their success! It is no longer the company that has the most money to spend on advertising that wins! It’s not a widely kept secret, but customers do indeed keep companies in business. |
It’s said that your brand is defined by what your customers and employees say when you’re not in the room. |
The Rise of the Connected Customer and the New Era of Relevance |
When you picture customer service, do you see it from the standpoint of you as a business owner or stakeholder in a company, or do you think of it from the customer perspective, where your experiences as a customer remind you of what good service is and isn’t? |
but the future of business takes a personal touch. |
Empathy is the connection between you and your customers. Empathy is the bridge between your customers and their peers. |
Great—not just good—customer service is necessary for business survival. Personalized and empowering customer service, fanned by empathy, is the recipe for viral customer service, where word of mouth becomes an extension of your marketing and sales efforts. |
We are embarking upon a new era of business, one that I believe represents the end of business as usual—and this is a good thing. |
Very interesting post about the next steps necessary to be successful with Social Media Marketing For decades, companies were very good at pushing messages into markets and talking at people rather than with them. Now companies are embracing the idea of two-way interaction. |
There’s a difference between monitoring and listening and there’s certainly a difference between conversations and engagement. |
In many ways, the state of social media is eerily reminiscent of traditional marketing. |
Value is not Stated, It’s Delivered…and It’s Felt |
Social Media offers a window to the future and a means to earn relevance, nothing less, nothing more |
once they realize that there’s an art and science to engagement, content, entertainment, and community activation. |
The future of social networking lies in conveying value and delivering against the brand promise not only within your communities but also in the communities you do not own and are not present. I refer to this as the “@ and Found” formula for engagement. |
It’s not about who you engage with today or those that engage with you, it’s about those who don’t |
It’s your job to figure out how to earn attention and significance among them and the communities in which they populate and influence. |
Listening to what they say and understanding the challenges and opportunities they face provide intelligence to inspire a meaningful engagement program |
We are situated in a market that is in transition. |
"If you’re reacting, someone else defines what you’re going to do, rather than defining what people need to do."
"using social media to react is just the beginning. But at some point it takes a shift to not only react, but also lead"
Check out the Videos too! If you’re reacting, someone else defines what you’re going to do, rather than defining what people need to do. |
Your businesses faces great change. This statement is true about customers, competitors, and everyone else affecting market behavior. The question is, what are you going to do about it? |
social media is largely siloed in marketing departments. And for those businesses experimenting with customer engagement in social media, engagement insights and lessons are largely siloed within the service department. I challenge you to extend the value of social media beyond any silo to not just socialize the entire business but introduce new processes, systems, and methodologies that makes it more relevant and adaptive to an increasingly discerning connected customer. |
The challenge however lies in our ability to translate engagement into either direct or dotted lines to existing business metrics |
To determine the ROI of social media, programs must be designed with the end in mind and compared to the performance of existing programs using existing measurement processes. |
As I introduced at the beginning of this post, using social media to react is just the beginning. But at some point it takes a shift to not only react, but also lead. Demonstrating the value of social media is our mission in 2011. In 2012, proving the value of the insights learned from customers and prospects in social channels will help connect disparate business units and functions into one connected and adaptive company. |
Your task is not easy. The case must be made to leadership that there are material benefits in embracing change. To help, I’ve assembled three videos produced by Salesforce featuring my dear friend Dr. Natalie Petouhoff. In each of the three videos, you’ll learn how to build the business case, how to calculate ROI and how to make the cause for an adaptive business. |
The power of Social Media to fuel change has been witnessed many time over the last few years in countries that deny basic human rights.
Now the United Nations makes it official! URL: latimesblogs.latimes.com
Do you ever wonder why some of your friends never see your status updates in their newsfeed on Facebook?
The reason revolves around the Facebook's proprietary EdgeRank Formula. According to Facebook only 1 in 500 updates make it to the newsfeed.
Lets back up. First there are 2 feeds on Facebook, your news feed and your live feed. (look at the top of your Facebook wall page) to see both.
A post makes it into your newsfeed based on 3 factors. Affinity, Weight and Recency which is Facebook speak for the update was created recently by someone with high rank who gets lots of comments and likes.
If you want to see all your updates you need to click on the Most Recent feed at the top of your Facebook Home page. Deconstructing Facebook’s EdgeRank |
One important discussion centered around EdgeRank, Facebook’s formula for determining what items show up in the Facebook news feed. |
every Facebook profile has a live feed and a news feed |
For every unique profile (or Facebook account) there is a unique feed. Y |
he live feed is a real-time stream of posts that populate as they occur. The news feed is a little bit more complicated. Facebook determines what should go in your news feed based on your previous behaviors, and not everything makes the cut. |
1 in 500 updates make it to the news feed. |
Facebook did what Google has never done; they provided the mathematic formula behind news feed optimization. Here it is: |
Based on this formula, an object’s likelihood of appearing in a news feed is a function of three elements: |
Affinity Score – This number defines the relationship between object creator and recipient. Those who comment and like your personal updates have a higher affinity than those that do not. |
Create objects that appeal to different kinds of connections. |
If you like or comment on updates from one particular friend quite often, you are likely to see that person’s update in your news feed on a regular basis. |
Note: From this point forward I’ll use Facbook’s terminology regarding objects and edges. If you don’t speak Facebook, an object = a status update or post. An edge is a comment, like or interaction with that object. |
The more variety you have with the profiles that provide feedback and like your objects, the greater overall reach your page will have in the news feed.
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Weight Score – Each object is assigned a score based on the number of comments and likes it earns. An object with 15 comments and 20 likes has a much greater weight than an object with 0 comments and likes. |
Develop a strategy for creating objects that will generate feedback from your connections. |
This number is a reflection of how long ago the edge was created |
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